After 18 months of virtual meets and engagement activities, it was a joy to host ECA Connect for our valued customers from the South! An interactive session with over 30 customers threw up insights that will help us evolve offerings for tomorrow. Customers were felicitated and recognised for their outstanding achievements on various fronts. The interactions were meaningful and will serve to enhance the bonds of partnership.
Rolled out first ever e-ECA Connect on 27th August 2021
Meeting customers and creating a channel for communication is a priority at Tata Steel. Given the challenges of the pandemic and the constraints of a physical meet, we conducted our first-ever virtual ECA Connect, with top management of our valued ECA customers from various micro-segments. The session was very interactive with free-flowing discussions and sharing of ideas. A customer recognition ceremony was also conducted virtually and greatly appreciated by all.
Roll-out of Tata Steelium Super from Tata Steel BSL on 25th August, 2021
Tata Steelium Super, a retail offering for the furniture segment was launched by Mr Rajeev Singhal, VP M&S (FP) on 25th August 2021. In a virtual event that was attended by 100+ participants from Marketing & Sales, Production, Quality Assurance (QA), Product Technology Group (PTG), Sales Planning &Administration (SPA), Customer Service Division (CSD) and Flat Product Planning (FPP) teams of Tata Steel and Tata Steel BSL. The event was also attended by Tata Steel Channel Partners across the country displaying their heightened interest in a brand that carries forward the legacy of Tata Steelium.
Roll-out of Tata Astrum from Tata Steel BSL on 30th April, 2021
The launch of Tata Astrum from the production facilities of Tata Steel BSL boosts the focus on SME segment (recognised as ECA, Emerging Corporate Accounts by Tata Steel). This brings greater flexibility and reliability into the supply chain while enriching the product mix, enabling Tata Astrum to take its message of value creation to newer segments. The event was held in the presence of the top leadership team from Tata Steel and Tata Steel BSL, our channel partners, sales & marketing team and our esteemed customers. We move towards new horizons of growth, together!
Taking our customer engagement beyond barriers, with a virtual connect
Responding to the challenges posed by the pandemic and driven by an overwhelming commitment to safety, we transitioned to virtual customer engagement programmes. Among the events rolled out were two micro-segment meets to understand evolving needs of the segment. Panorama, our meet for the panel segment was rolled out in association with COSMA and Solarix was rolled out with Solar Energy Society of India. We also partnered with The Bengal Chamber to roll out the MSME Conclave and MSME Manufacturing Awards 2021.
Three new coated steel offerings were launched in 2020 to address the evolving and unmet requirements of Small & Medium Scale Enterprises (SMEs) - Emerging Corporate Accounts (ECAs). The products are suitable for various segments including new-age Appliances, Heating Ventilation and Air Conditioning (HVAC), False Ceiling, Solar Applications, enabling a better yield while harnessing the power of durability, value and endurance, alongwith unmatched aesthetics.
Customer engagement for overall business growth
Our customer initiatives impact every level of the customer organisation. From shopfloor training on technical processes, to workforce safety programmes, knowledge sharing on world-class quality and improvement techniques, training for purchase managers and senior management interaction - a spectrum of programmes are continuously implemented with a single-minded focus, to make our customers globally competitive and ensure their growth!
Serving the nation's core segments
Tata Steel's customised product offerings and service solutions are geared to serve the needs of differentiated market segments. These ensure value-creation and are continuously evolving to meet emerging requirements. Our services support the objective of being seen as a 'partner in progress' to each and every customer, through knowledge enhancement, collaboration, skill upgradation and technical support.