OVERVIEW
The consumer durables segment is driven by stringent quality, aesthetics and high durability of the products. In this segment, contributing to 5% of the country's steel use, there is likely to be increasing rural demand due to rising income and credit availability.

In the face of growing demand for consumer durables like consumer electronic goods and refrigerators, the government is supporting the development of a manufacturing base and encouraging exports. Also, given the relatively low penetration of consumer appliances, production incentives, and 100% FDI in the sector, this is a sunrise segment. High-end flat steel is the critical input here, and we are well placed to cater to the segment's growing needs.

There are four micro-segments:

  • Refrigerators
    • Air Conditioners
    • Geysers
    • Vending Machines
STEEL GRADES & BRANDS THAT CATER TO THIS SEGMENT
  • Steel Grades: DQ, EDD, IF 
  • Brands: Galvano, GalvaRoS, Galvanova, Colornova